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Dorchester Center, MA 02124
by Jason Shea
on
Struggling to create email subject lines that compel recipients to click through?
Maybe one or two opens here and there. But overall, all those hours invested and… nothing.
Wouldn’t it be great if there was a way to create an inbox full of email open notifications because of stellar email marketing?
Imagine crafting up subject lines that invoke an irresistible desire to click left in your email campaign.
Well, our post is here to help.
We’ll take your hand and guide you so you’ll be able to create stellar email subject lines.
So, brush aside the tumbleweed, clear some space in your inbox, and let’s get started!
The email subject line length is a 27-73 character (depending on the email browser) preview of the email’s content.
Think of it as the ten-second teaser spot for a 2-hour movie. It provides a glimpse of what to expect.
According to Quickmail.io’s analysis of over 65 million emails and their email open rate, 47% of cold emails are opened based on the subject line alone.
A good subject line taps into the behavior driver known as FOMO (Fear of Missing Out), while bad ones create a sense of MOMO (Mystery of Missing Out).
For example, “Email subject lines that helped Jon Morrow sell 10,000 copies of his book” would be worth opening.
Whereas “ACT FAST OR YOU ARE GOING TO MISS OUT ????” raises a few red flags.
To avoid your email subject line raising red flags, let’s look at ways to ensure that your email recipient reads your subject line and opens your email.
Seth Godin has said, “Why waste a sentence saying nothing.”
Here’s a checklist to ensure you say “something” and improve your open rates…
With the number of emails sent daily, those that grab the recipient’s attention will most likely be opened.
For example:
“Boost Your Bottom-line with this One Proven Technique by 50%” is more likely to entice your email recipient to open your email than an email subject line that simply says “Quick Question”.
The second email subject line is too vague, and who has time to read an email that can mean anything?
MIT researchers found we can process information in as little as 13 milliseconds.
That’s pretty quick.
We decipher and decide an email’s fate in less time than the blink of an eye. Keep your subject lines concise and to the point.
If your audience is blog writers, give them the best blog-writing info.
If it’s a vegetarian blog, don’t send them the latest Sous Vide Steak recipes.
Irrelevant or wishy-washy information is a surefire way to get deleted.
Research on over 7 billion emails found that personalizing email subject lines can increase open rates by roughly 50%.
Take a moment and add that extra personal touch. It’ll pay off in the long run.
Retail outfits have mastered this strategy.
They make you feel like Jack Bauer in an episode of “24”.
Action required. Urgent response. Please respond immediately.
Black Friday ads are known to elicit this response in their email prospects.
So, follow their lead and create some urgency.
Deemed malicious or fraudulent, spam triggers are words or phrases that guarantee a trip to the spam folder.
Meet singles. Earn extra cash. Check order status.
Stay clear of false promises, exaggerated claims, and risque material.
No blast emails here.
Instead, segment your audience based on likes, interests, behaviors, and demographics.
Then provide them with relevant materials accordingly.
How do you know what’s working and what’s not?
A/B split testing.
Send out two different subject line versions to two separate groups of your subscriber list.
The one that gets the highest open rate is the one you’ll use.
To see how these best practices work, the following examples and tips will guide you to crafting your own stellar email subject lines.
Boosting open rates is the goal here. Let’s delve into 50+ subject line examples that’ll have your recipients anxiously anticipating what’s on the other side!
“Ugh, another unsolicited email!.”
There is a day of the week and time of day, such as Thursday at 10 a.m., when emails are more likely to be opened by recipients.
Besides this, what else can you do to increase engagement and write a captivating cold email subject line?
Follow these tips and see how your email subject lines lead to open clicks:
To entice potential customers to open your sales email, ensure that you:
Whether it be connecting or reconnecting, networking email subject lines need to:
Make them feel like more than a blast recipient with these tips to write a personalized subject line:
Curiosity and urgency work together to create FOMO (Fear of Missing Out). To elicit this behavior driver and write a catchy email subject line:
Show them the interaction mattered to you. In your follow up email:
As of 2023, over 4.9 billion people use social media. To take advantage of this enormous audience of subscribers and boost your email list:
We showed you the best practices, tips, and examples for you to craft winning email subject lines that increase your engagement rates. Now it’s time to practice and find which ones engage your target audience.
“Bait without a hook is simply just food,” explains social media strategist John Hayes.
The same goes for your emails.
Remember, your goal here is not to get to your recipient’s inbox. It’s to give your readers something worthwhile that compels them to click-through.
It’s time to put the tips, tools, and templates you’ve learned to the test.
Now, get out there and bait your hook. Cast your line and finally catch some clicks and see a boost in your response rate.
Content Marketing
Jason Shea