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by Jon Morrow
on
Most guides about how to get more Twitter followers (now known as 𝕏) are full of fluffy advice that doesn’t actually help.
Not this one. It’s going to be the most realistic, most actionable guide you’ve read.
I started with zero followers, just like you.
Now?
I’ve got 7,700 followers and I’m adding a couple hundred more every week.
It didn’t happen by accident. I’ve got a method, and I’m going to give it to you straight.
This isn’t some get-followers-quick scheme. It’s a strategy that works in the real world.
Let’s dive in.
Your profile is the first thing people see when they land on your X/Twitter account.
If it’s not up to scratch, potential followers will bounce faster than you can say “retweet.”
Here’s what you need to do:
Your bio needs to answer one question: “Why should I follow this person?”
You’ve got 160 characters. Use them wisely.
Here’s what your bio needs to do:
Here’s a simple format you can use:Â
“Digital marketing strategist. I help small businesses boost their online presence. Expect daily tips on SEO, content marketing, and social media growth.”
This bio works because:
Your turn. Draft your bio right now. Don’t overthink it. You can always tweak it later.
You’ve got your bio sorted. Now it’s time to prove you know your stuff.
You’re going to create five killer tweets that demonstrate your expertise.
Here’s how to do it:
Let’s say you’re a fitness coach. Your five tweets might cover:
Each tweet should be meaty. Don’t just scratch the surface. Tell them what most people do wrong and how to do it right
Here’s an example of what one of these tweets might look like:
Proper form in weightlifting isn’t just about looking good. It’s about safety and efficiency. 3 key points:
- Keep your spine neutral
- Engage your core
- Move through a full range of motion
Master these, and you’ll see better results with less risk of injury. #FitnessAdvice
Create your five tweets now. Take your time. These are the foundation of your X/Twitter presence.
You’ve got your five stellar tweets. Now it’s time to maximize their impact with a pinned tweet.
A pinned tweet sits at the top of your profile. It’s the first tweet people see when they visit your page. We’re going to use it to showcase your expertise.
Here’s what your pinned tweet should do:
Here’s an example:
New here? I’m [Your Name], a digital marketing strategist. I help small businesses grow online. Check out these threads for a taste of what I offer:
- [Link to SEO tweet]
- [Link to content marketing tweet]
- [Link to social media growth tweet]
- [Link to email marketing tweet]
- [Link to PPC advertising tweet]
Follow for daily digital marketing tips!
This pinned tweet works because:
Create your pinned tweet now. Make sure to replace the placeholder links with the actual links to your five expert tweets.
Your profile is now primed for growth. You’ve got:
This optimized profile tells potential followers exactly who you are, what you do, and why they should care. It’s your X/Twitter resume, your elevator pitch, and your portfolio all rolled into one.
But here’s the thing: an optimized profile is just the start. It’s the foundation.
In the next section, we’ll dive into how to actively grow your follower count.Â
You’ve optimized your profile. Now it’s time to get noticed.Â
Your goal? 1000 followers.Â
How do you get there?
By engaging with influencers in your space.
You’re not the only one talking about your topic on X/Twitter. There are influencers out there with thousands, even millions of followers. They’re your ticket to growth.
You need to find them, and you need to engage with them.
Here’s how:
First, you need to find these influencers. Here’s how:
Make a list of 20-30 influencers in your niche. These are your targets.
Now, it’s time to engage. Your goal: Leave 20 comments per day on these influencers’ posts.
But not just any comments. We’re talking detailed, thoughtful responses that add value to the conversation.
Here’s what your comments should do:
Let’s look at an example. Say an influencer posts:
Just finished a killer leg day! Squats are the king of exercises. Who’s with me?
A bad comment:
Great job!
A good comment:
Totally agree about squats! They’re a compound exercise that works multiple muscle groups at once. Have you tried Bulgarian split squats? They’re great for targeting each leg individually and improving balance. What’s your favorite squat variation?
See the difference? The good comment:
Do this 20 times a day. Yes, it’s a lot. But it’s how you get noticed.
Here’s your daily routine:
It’s not easy. But it works. Here’s why:
People will notice. They’ll check out your profile. And if you’ve done step 1 right, they’ll follow you.
Congratulations. You’ve hit 1000 followers. But don’t stop now. It’s time to kick things into high gear.
Now that you have an audience, you need to feed it.
Your task: Write a new post every day.
Here’s how to make it happen:
Your posts should:
Here’s an example of a strong daily post:
5 SEO mistakes I see small businesses make:
- Ignoring local SEO
- Not optimizing for mobile
- Neglecting page speed
- Forgetting about backlinks
- Inconsistent NAP (Name, Address, Phone) info
Which one are you guilty of? Drop a comment and I’ll give you a quick fix. #SEOTips
This post works because it:
Do this every day. No excuses.
Not all posts are created equal. Some will resonate more than others.
When you hit a winner, it’s time to double down.
X/Twitter ads can amplify your best content. Here’s how to do it right:
Example: Let’s say your post about SEO mistakes is getting lots of engagement. Here’s how you might set up an ad:
Some large accounts offer paid shares, which allows you to buy Twitter followers in a roundabout way. It’s controversial, but it can work.
Here’s what to do:
Example: You find an account with 100k followers in the digital marketing space. They charge $50 for a share.
Before paying, check:
If yes to all, it might be worth a try.
I personally prefer ads. Here’s why:
And it works. Here’s a post that I drove to 1.1 million impressions with ads:
But your mileage may vary. See what works for you.
To wrap up, let’s walk through a fictional example of a copywriter named Sarah.
She started with 20 comments a day. It took her two months to get her first 1,000 followers, but they are all deeply engaged.
The next month, she wrote several posts and one of them took off and got her another 1,500 subscribers.
After 3 months of consistent effort:
But the numbers don’t tell the whole story.Â
Sarah built an engaged community of fellow copywriters and potential clients. She positioned herself as a go-to expert in her field.
The key to Sarah’s success?Â
Consistency and value. She showed up every day, shared her knowledge, and engaged meaningfully with others.
You can do this too. The strategies work, but only if you apply them consistently. It’s not about overnight success. It’s about building a valuable presence over time.
Your X/Twitter growth journey starts now. Take that first step. Optimize your profile. Make those connections. Share your expertise. The followers will come.
Remember, every big account started with zero followers. Yours is no different.Â
Now go make your mark.
An earlier version of this post was authored by Sarah Cha. It’s been rewritten for freshness and comprehensiveness.
Jon Morrow
Jon Morrow is the CEO and Founder of Smart Blogger. By using the steps outlined in this post, he’s grown his X/Twitter following from zero to over 7,000 (and counting).
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