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by Barbara Sturm
on
Thinking about starting your own lifestyle blog? There are thousands of sites in this niche, but only a few are crushing it.
Your blog’s success depends on following their lead, so I’ve assembled a mega-dose of inspirational best-of-the-best lifestyle blogs that’ll springboard your dreams and ideas into your own winning blog formula.
But first, let me define what I mean by a lifestyle blog…
A lifestyle blog is a magazine-like website that shares and promotes daily life experiences and perspectives from an individual or group of like-minded people.
The subject matter of the lifestyle niche covers a diverse range of human interests and passions, including (but not limited to):
Of course, anyone can start a lifestyle blog. But why should you?
If you want your thoughts and ideas to be heard, an exclusive blog platform provides a terrific forum for you to explore your passions while sharing your unique personality with others.
But wait. (That’s not all!)
There’s a second element to lifestyle blogging that sweetens the deal!
Lifestyle blogs provide opportunities to draw some passive income while writing about activities and things you already love.
There are several creative ways to monetize a blog.
Most commonly, lifestyle blogs make money by advertising brands that align and resonate with the lifestyle they promote.
Lifestyle influencers (bloggers with large, engaged audiences) collaborate with brands through sponsor networks (like Activate or Social Fabric) and receive compensation for writing and publishing each sponsored post that reviews and recommends products to their readers.
Affiliate marketing arrangements with individual eCommerce programs and networks (like ShareASale or Rakuten) enable bloggers to receive sales commissions when readers purchase products through affiliate links embedded in their posts.
We’ll note some additional strategies that a lifestyle blogger may employ to monetize their site in our featured list.
To inspire and expand upon your ideas for your own site, let’s dive into our list of top lifestyle blog examples for some insights into what makes them successful.
The tagline for Wit & Delight, “Designing a life well-lived,” modestly describes the wide range of tangible and cerebral topics shared on this top lifestyle blog.
Started in 2014 by blogger Kate Arends, this blog has blossomed into a one-stop women’s resource and guide for defining who they are, and how they want to live!
Top women’s lifestyle blog, The Skinny Confidential educates and entertains followers by pushing beyond traditional beauty and wellness blog topics.
Blogger and self-proclaimed “oversharer” Lauryn Evars Bosstick doles out the dirt on lifestyle blog topics that more conservative bloggers may consider taboo, like manscaping, hangover tips, and talking to your kids about sex.
Julia Berolzheimer started her fashion blog and business over ten years ago as a junior in college.
Fast-forward to last year, she transitioned from designing her Gal Meets Glam dress collection to curating fashions that celebrate femininity.
Women find refined inspiration in her “Daily Looks” collection, a beautifully photographed chronicle of Julia’s classic style.
Blogger Joanna Goddard’s career as a print and blog editor for syndicated magazines naturally paved the path for sharing lifestyle content for women through her hobby-turned-full-time blog.
A Cup of Jo was one of the first “mom blogs” to candidly talk about postpartum depression. Open and honest dialog is a key component of this blog’s successful relationship with its highly engaged community.
Sisters Elsie Larson and Emma Chapman inspire their followers to “stay home and make something” with unique crafting and decorating ideas on creative lifestyle blog, A Beautiful Mess.
When they’re not crafting, the two share new recipes, talk about family life, and experiment with hair styles, beauty tips, and fashion updates. Sister stuff!
Travel influencer, Kiersten Rich (Kiki), showcases hundreds of destination reviews on her award-winning travel blog, The Blonde Abroad.
Her objective is to help women “find the confidence to travel the world,” but even devoted homebodies become captivated by Kiki’s worldly explorations and expert travel advice.
Her unique “Start Here” guide through the site also explains the process of planning, packing, and preparing for travel. Genius!
Cupcakes and Cashmere has morphed from Emily Schuman’s 2008 “favorite things” personal blog to a thriving women’s fashion, beauty, and women’s interests lifestyle blog and online shop.
Relatable millennial lifestyle blog topics (like yoga pants, baking chocolate chip cookies, and traveling with children), create a sense of an engaged community with conversation and support among friends.
Luxe Digital raises lifestyle blogging to a sophisticated, epicurean scale.
This digital magazine intentionally “shakes the status quo” to “champion a new definition of luxury”.
In the business section, you’re invited to become inspired and empowered through insider information from reliable sources in the luxury industry.
Insightful, candid luxury brand collaboration posts stimulate your desire to surrender to the amenities and indulgences of an extravagant lifestyle.
Complementing her e-commerce website that features her clothing line,Rachel Parcell’s blog reflects her natural passion for fashion, beauty, and purposeful living.
Her elevated sense of style informs and inspires followers with delicious recipes, elegant home decor, and entertaining inspiration to inject style into everyday life.
Refinery 29 is a well-rounded successful lifestyle blog, covering common female-focused interests ranging from fashion to topics du jour in the arts and entertainment world.
Readers also enjoy career and financial advice and catch reviews of the latest trends and consumer products.
If you thrive on keeping up with fashion and lifestyle trends, celebrity exclusives, or other current events, check out this distinctive, award-winning site.
Over 15 years ago, Ree Drummond started The Pioneer Woman to share recipes and chronicle her lifestyle on the Drummond Ranch in Oklahoma.
Recently, Ree announced plans to expand their lifestyle content offering to include home decor and shopping features.
Judging from the current popularity of Pioneer Woman branded food and home products on the market, her natural warmth and charm has influenced folks to “be like Ree”.
The Everygirl is a one-stop resource for women seeking guidance, instruction, or information on a wide array of life topics from dating and sex to finance and career advice.
One of the more comprehensive blogs for women, it literally has every girl in mind.
In addition to typical lifstyle blog topics, you’ll find exclusive content for plus-size fashion, black lives matter, sex toys, weekly news summaries, and bingeworthy tv. The free downloadable tech backgrounds are cool, too.
He Spoke Style is a leading men’s lifestyle blog that offers a blend of fashion information and inspiration for “regular guys interested in menswear.”
Brian Sacawa acts as your secret sophisticated friend, schooling men with “required reading” on need-to-know lifestyle tips like cigar lounge etiquette and how to hold a champagne glass!
Former social media director, Grace Atwood runs women’s lifestyle blog, The Stripe, where she inspires the modern woman with “a little bit of everything”.
Followers are blessed with succinct, motivational book reviews, reading lists, travel guides, and diy project suggestions.
Posts about beauty and fashion trends, home and healthy living round out the main topics on this site.
To counteract her feelings of intimidation after college graduation, Amanda Holstein created Advice From a Twenty Something, to encourage women to become empowered by the opportunities in their lives.
Through career, wellness, and fashion advice on her new blog and Thirty Something sister site, Amanda hosts two of the best lifestyle blogs for women into their thirties.
Followers on the twenty-something site have a unique opportunity to submit specific questions for her advice column.
Creative founder of this popular lifestyle blog, Camille Styles represents a consistent, authentic brand of information that women can trust.
Camille’s all-women team of authoritative editors and contributors is a Who’s Who collection of passionate experts on women’s topics.
Regardless of wellness goals, homemaking, or entertaining interests, women followers rely on comprehensive subject matter that’ll enhance and enrich their busy lives.
Fashion blogger, Kat Griffin, recognized that professional women lacked the time or energy to assemble office-appropriate wardrobes.
Corporette was born in anonymity, providing fashion advice to professional women.
The blog quickly grew into an award-winning website for professional women and spawned CorporetteMoms for professional moms and moms-to-be.
Certified health coach, Lisa Bryan shares her zest for wellness, meal prep, and travel on her personal blog, Downshiftology.
Effortlessly search her artfully photographed recipe collection by category, ingredient, specialty, or dietary restriction to find some simple yet delightfully delicious options to prepare at home.
Her e-book and destination posts prove that healthy travel is possible, even with dietary restrictions!
Gwyneth Paltrow’s multifaceted lifestyle website and Goop empire was born from her personal interest in wellness and clean living.
Since its 2008 inaugural newsletter featuring the actress’s two health food recipes, the Goop brand has expanded into clean beauty products, curated wellness products, and fashion.
Blog followers enjoy a range of probing women’s lifestyle topics and guest posts including sexual health, parenthood, and sustainable living.
Goop engages followers through Facebook groups, live virtual book club conversations, health summits, podcasts and the new Netflix show, “The Goop Lab”.
Inspired to get your blog started?
Here’s a quick and condensed how-to:
Free Training: The 31 Most PROFITABLE Niches for Bloggers
Further information:
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Still up for the challenge?
Many lifestyle bloggers launch into prosperity by simply offering readers the information, inspiration, and items that they need or want.
Follow their lead!
Blend your personal stories (and passion) with subject matter that captivates and inspires your audience. Soon, your new lifestyle blog will soar together with other great blogs.
Show your audience the lifestyle they seek, and they’ll follow.
And buy from you.
And soon, you’ll be living the lifestyle you seek!
Blogging, Content Marketing, Writing
This post was originally published on November 2nd, 2021 by Barbara Sturm. It has been updated for clarity and comprehensiveness.
Barbara Sturm
Barbara Sturm is a Smart Blogger Certified Content Marketer. She spent 40+ hours researching to find the most fabulous lifestyle blogs to include in this post.